Can Beauty Be Created?


Beauty, as a whole, is a subjective concept and is different for many individuals. An individual’s external beauty is also very subjective but there are individuals on the planet who are recognized by almost everyone as being beautiful. What make these individual recognizably beautiful? To explain this concept, one needs to familiarize themselves with the Golden Ratio. It is a mathematical ratio that seems to appear recurrently in beautiful things in nature as well as in other things that are seen as “Beautiful”. The “Golden Ratio” is a mathematical ratio of 1.618:1, and the number 1.618 is called “Phi“.

How is the golden ratio used to make recommendations in make-up artistry and facial aesthetics?

The first image (1) -according to the golden ratio, if the width of the cheeks measure 1 then the ideal height of the face should be 1×1.618 (Phi). So if you wish to evaluate your overall facial proportion to the golden ratio, you need to measure the width of your cheeks and multiply this number by 1.618. Now measure the height of your face from the bottom of your chin to the top of your head. If the calculation is close to the golden ratio then your overall facial structure is ideal. The ratio is out of line when the face is square (cheek width x1.618 is longer than the height of a square face). If the face is thin and long, then the width of the cheeks x 1.618 will be shorter than the length of a thin face.

Tip: There are ways to enhance a square /long face cost effectively. If your face is square stay away from fringes. The hair should be off the face and parted on the side or middle. A short or medium bob will minimize the misalignment.

Similarly, a long face can be enhanced by adding a fringe if you have long or short hair. Long hair on a long face is unflattering so I would recommend layering your hair or shorten the length.

Make-up artistry can also improve facial misalignment. Effective contouring can highlight the cheeks and minimize the lower face with shadowing so the face appears oval and longer.

Image 2 on the previous page-implies that if the length of the corner of the mouth to the tip of the chin is 1, the ideal length of the corner of the mouth to the corner of the eyes should measure 1×1.618. Aging or a turn down mouth can comprise these measurements creating an angry appearance. A simple treatment with dermal fillers by an expert can create a dramatic improvement by improving the miss-alignment. An artistic person with proper training should evaluate all aspect of an individual’s facial aesthetics including the haircut, hair color, facial features, and skin quality to determine the most cost effective and non-invasive treatments that will produce total improvement. This is the biggest mistake made by the public. The non -surgical industry is not better than other enhancement industries. The non -surgical industry is an additional option for males and females looking for self- improvement.

The outcome of non-surgical cosmetic treatments seems to disappoint many individuals since the request for a particular treatment may not be the treatment the individual needs to improve their appearance. Non surgical treatments such as Muscle Relaxants will only improves a certain areas of the face but will not make someone look younger.

Tip: There are many talented stylists, non-surgical clinicians, cosmetic dentists and stylists who do great work and are intelligent enough to know that their expertise alone will not produce excellence. At Flawless Face and Body, we have brought all the experts in to advise you on your enhancement needs.

If you would like a full consultation with FFB, contact us at or T: 01672560521


One thought on “Can Beauty Be Created?

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